We can measure how many people we are reaching and engaging - we set specific goals for each company.

• Influencer marketing is a form of marketing where brands collaborate with influential individuals, known as influencers, to promote their products or services to a target audience. Influencers are typically individuals who have established a dedicated following and a strong presence on social media platforms or other online channels.

• The key concept behind influencer marketing is leveraging the influencers' credibility, expertise, and personal connection with their audience to endorse or recommend a brand's offerings. Influencers can be bloggers, social media personalities, industry experts, celebrities, or even regular individuals who have gained a significant following in a specific niche.

• When a brand partners with an influencer, they collaborate on various promotional activities, such as sponsored content, product reviews, endorsements, giveaways, or guest posts. Influencers create engaging content that highlights the brand's products or services and shares it with their followers. This content often includes compelling visuals, personal experiences, and authentic recommendations.

• Influencer marketing has gained popularity because it allows brands to reach their target audience in a more organic and relatable way. Instead of traditional advertising methods, which can sometimes be seen as intrusive or impersonal, influencer marketing leverages the trust and relationship that influencers have built with their followers. This can lead to higher engagement, increased brand awareness, and ultimately drive more conversions and sales for the brand.

• It's worth noting that influencer marketing can be effective for both small local businesses and large multinational brands. The choice of influencers depends on factors such as target audience demographics, brand alignment, and campaign objectives. Effective influencer marketing campaigns often involve careful research, strategic planning, and building mutually beneficial relationships with influencers.

The duration of the onboarding process can vary depending on several factors, including the complexity of the project.

Typically onboarding will take about one month.

The purpose of onboarding is to familiarize new employees with their role, the organization's culture, policies, and procedures, and to facilitate their integration into the team.